Claire Mugabi, Utb’s marketing manager, said, “Twende Uganda targets East African tourists, Destination Uganda targets other non Kiswahili speaking Africans and the Pearl of Africa campaign targets international tourists…” Kiwanda said; “Last year we recruited Zarinah Hassan, commonly known as Zari Hassan, a local socialite, and Kanye West and family were here…they will be made tourism ambassadors, but this will not stop anybody willing to come on board,” he said.
This, he said, will be supported by the new administration at Uganda Tourism Board (Utb), which is expected to launch an aggressive campaign to market Uganda.
Utb believes in the initiative because it will help Aburu experience the beauty of Uganda herself in order to be able to effectively represent and sell Uganda abroad," said Irunga.
New Utb boss to prioritise National brand identity The newly appointed Executive Director of the Uganda Tourism Board has revealed that she intends to build Uganda’s brand identity as one of the first steps towards promoting the country as a preferred tourist destination.
And for conservationists, her appointment as the new chief executive officer of Uganda Tourism Board (Utb) did not come as a surprise.
Am so glad that Uganda Tourism Board is undergoing restructuring now by both the board of Utb and the Ministry of Tourism.
Ajarova, who previously worked with the Chimpanzee Sanctuary and Wildlife Conservation Trust, replaces Stephen Asiimwe.
By ISMAIL MUSA LADU Ms Lilly Ajarova has been appointed as the chief executive officer of the Uganda Tourism Board (Utb).
Steven Kwiringira; Board Chair in the Ministry of Internal Affairs, Maj. Gen. Emilio Mondo; Resident District Commissioners(RDCs) and other officials from Uganda Tourism Board (Utb); National Social Security Fund (NSSF); St. Catherine Hospital; Turkish Airlines; Ministry of Lands Housing & Urban Development; Ministry of Works and Transport's Face Technologies; Uganda Revenue Authority (URA); Ministry of Foriegn Affairs; National Housing & Construction Company (NHCC); Post Bank and Centenary Bank.
It is not clear whether the Uganda Tourism Board (Utb) thought this was not important or it just slipped by unnoticed, because the 110 years since Uganda was labelled the “Pearl of Africa” would have been the biggest promotion of Uganda, the Pearl of Africa” brand ever.